A week on from my latest blog post, and it's not fizzled out just yet as I write this next entry. I'm not really sure how to begin, so I think I'll start with a brief overview of where we are today. It's Sunday morning as I look out the office window upon a very grey and foggy York cityscape, it’s the end of November and like many others, my wife and I spent Saturday putting up the Christmas decorations. Far, far earlier than normal but this year is an anomaly!! Lockdown 2.0 is coming to an end and so businesses around the UK are busy preparing in order to make the most of what December and the remains of 2020 might hold.  

At the end of 2019, I reflected upon the journey of the business so far. I plan to do the same, in detail, at the end of this year however for now I want to explore just one aspect of the business to date.

My experience of starting and running my own business has been filled to the brim with firsts. The first brew, the first sales meeting (which was horrendous), the first physical sale, the first online sale, the first delivery, the first regular customer, the first flat tyre for the work van, and so on and so on. These all took place in the first year of trading, but the second year has been just as full for new and old businesses alike. For us, they were the first zoom beer tasting, the first mini keg campaign, the first brew in our new home, the first kegging in our new home, the first canning in our...(you get where I'm going). 

I would like to think that the majority of firsts that have taken place so far have all been exciting and positive, steps into the unknown. However, obviously not all of them have. This week saw a new first, and one that was difficult to swallow but one that feels right and that we will no doubt learn and grow from. This week saw the first batch of beer that had to be recalled and ‘poured down the drain’.

We carry out extensive tests on all our brews to make sure that the product is right before sending it out to the consumer. As normal we carried out the tests on our latest batch of Another Wai-iti session IPA and we found the product to fall just short of the standards that we set for ourselves in terms of flavour, mouthfeel and colour of the beer.

Thankfully, we had only sold a few units and the majority of the beer was still on site, meaning that there was a minimal impact on the consumer. However, it falls at rather an unfortunate time. Overall sales have obviously dropped during lockdown 2.0. It has not been the same experience as lockdown 1.0 which took place in the summer, and once bars were allowed to serve take-away beers, there were plenty of opportunities to sell beer for people to enjoy outside in the sunshine. We are now in winter, where a cold pint in a plastic cup sat along the riverside does not have the same appeal. But this is not a problem, we foresaw this and decided to put our time and energy into preparing for Christmas sales and specifically our Christmas Gift boxes. Gift boxes that include our Session IPA. 

In any business reputation is key. This is true regardless of whether it is a small local, national or global business. If you deliver a poor service or a poor product, word will quickly spread. We cannot afford to put out sub-standard produce. It may be the first experience of our product for many of our consumers and if it falls short, they will not return. That is the bottom line.

If recalling the session IPA has a negative effect on Christmas Gift box sales, because now they have to be pre-ordered for when the next batch is ready, then so be it. This will most likely pale in comparison to the negative and, at the end of the day, financial hit we would take by putting out a product that we are not happy with. 

I take solace in the fact that Guinness recalled their alcohol-free beer only a few weeks ago, and I have seen plenty of big-name breweries posting videos of beer going down the drain on various social media channels.

We are rubbing shoulders with the big boys, but not necessarily in the way we would like to be.

So yes, another first for us this week. We have learned from it in both a business and beer regard, and I'm almost certain it won't be the last time it happens. 

Thanks for taking the time to read me waffle on and please leave a comment if you have any feelings or thoughts on the subjects discussed.

Cheers, James




download facebook spy tool


download intros for windows movie maker freeivms 4500 pc windows 10 free downloadanyconnect vpn download for windows 10download pes 2017 pc full version freeantivirus for pc free download windows xpdownload adobe application manager for windows 10barbie dress up games free download for pcdownload ms office 10 for windows 7download manager free download 2018 for windows 10download heywire for windows 7 free
[url=]excel software download for pc windows 10
[url=]internet speed test meter software free download for windows 10
[url=]download word 2007 free windows 10
[url=]download ilivid for windows 10
[url=]3d earth time lapse pc live wallpaper free download
[url=]download obs studio windows 10
[url=]all drivers download for windows 10
[url=]free microsoft word windows 10 download
[url=]download laptop keyboard drivers for windows 10
[url=]download hp sound drivers for windows 7 free
airplay free download for windows 10
igi game download for pc windows 10
free download windows 10 installer 64 bit full version
download game chaos legion pc
adobe photoshop cs6 windows 10 64 bit free download

dbz games for pc free download
ccleaner latest version free download for windows 10 64 bit
opengl download intel windows 7 free
download game sim theme park for pc free
crazy frog game download free for pc

download games for pc windows 7 32 bit free
windows 10 version free download free
download adobe creative cloud for windows 10
free download olx for pc windows 10
airwatch agent download windows 10

packet sniffer download windows free
download windows photo gallery for windows 10
intel r display audio driver windows 10 download
gtx 660 driver download windows 10
conflict desert storm 3 free download full version pc

converter free download full version for windows 7 free [/url] bluestacks apk for windows 10 [/url] 9 windows 10 64 bit download [/url] download for pc windows xp free [/url] windows xp hd wallpapers free [/url] io download for windows 10 64 bit [/url] software for pc windows 10 free download [/url] of darkness game free download for pc [/url] invaders free download for windows 10 [/url] driver hp 1018 windows 7 64 bit free [/url]

apple safari windows 10 downloadvoipcheap download windows 7 freeapus browser for pc free downloaddownload gta v pc offline freeconnectify hotspot pro free download for windows 8 64 bit freefree microsoft games windows 7 download freefacebook desktop download for windows 10endian vpn client download windows 10download wlan driver for windows 10adobe indesign free download for windows free
[url=]oracle sql free download for windows 8 64 bit free
[url=]windows media player for windows 8.1 64 bit free download free
[url=]counter strike game free download for pc
[url=]download american mcgee’s alice pc free
[url=]f 22 raptor pc game free download
[url=]korean keyboard windows 10 download
[url=]critical ops pc download windows 10
[url=]windows 10 themes free download for pc
[url=]free download windows phone device manager free
[url=]best free download site for pc games
google search bar download windows 10
download free music online mp3 for pc
download and install google earth for windows 10
cisco vpn client 64 bit download windows 10
bus simulator for pc windows 10 download

best music composing software for pc free download
download kms activator windows 10 education
download and install redis on windows 10
devil may cry 4 download for pc free
freecell windows 8.1 download free

asus realtek hd audio manager download windows 10
aac codec download windows free
dstv now free download for pc
hp client security manager download windows 10 64 bit
gopro studio windows 10 free download

candy crush soda saga game free download for pc
download itunes for windows 10 without microsoft store
download game walking dead pc
all musical instruments software free download for pc
download open office writer for windows 10

store download free install for pc windows 10 [/url] calculator download windows 10 [/url] printer solution center download windows 10 [/url] gadgets for windows xp free download free [/url] and install windows 10 free [/url] 2 download for windows 10 32 bit [/url] of empires iii pc game free download [/url] sound for windows 10 download [/url] windows 10 download [/url] angry birds game free for pc [/url]

download minecraft for pc windows 10 editiondownload autocad 2011 64 bit windows 7 freehp designjet t120 driver windows 10 64 bit downloaddirectx download 64 bit windows 10hp solution center for windows 10 downloadfree download video card driver for windows 7 freejava programming download windows 10angry birds seasons game free download for pc full versiondriver san francisco pc game free downloaddeal or no deal pc game free download full version
[url=]behringer u phoria um2 driver windows 10 download
[url=]download windows 8.1 online free free
[url=]sonic riders pc download windows 10
[url=]download enter the matrix pc game highly compressed
[url=]best image viewer windows 10 download
[url=]mt65xx android phone driver windows xp free download free
[url=]djvu download for windows 10
[url=]bootable usb windows 10 software free download
[url=]chicken invaders 2 pc game download
[url=]virus guard free download for windows 7 free
download briefcase for windows 10
download photofunstudio for windows 10
goat simulator free download windows 10
indian vpn for windows 10 free download
download bluetooth software for pc windows 10

free hearts download windows 10
tuneup windows 7 free download free
free download battlefield 3 game for pc
barbie fashion show game pc download
free games xp windows download free

devil may cry 4 special edition free download pc
download ultimate custom night free pc
donut county pc free download
photoshop free download for windows 8 64 bit free
windows iis server download free

hp download drivers windows 10
usb port driver for windows xp free download free
linksys connect windows 10 download
free download spss 16 software for windows 7 free
child of light pc free download

audio control panel windows 10 download free [/url] total security download for windows 10 64 bit [/url] device discovery utility windows 10 download [/url] reader xi for windows xp free download free [/url] facebook lite for pc windows 8 [/url] creative destruction pc windows 10 [/url] download free windows 7 free [/url] theft auto san andreas download pc windows 7 [/url] sims for pc free download [/url] game free download pc [/url]

камни талисманы знак зодиака
камень знака зодиака тельца
камень изумруд знаки зодиака
камни знака зодиак рак
камни драгоценные знак зодиака

камни знак зодиака мужчина
камни знаку зодиака тельца
камень знака зодиак телец
рак знак зодиака камень
камень знаков зодиака овен

[url=]камни земных знаков зодиака
[url=]стрелец камень знака зодиака
[url=]камни девы знак зодиака

дева камни знаком зодиака
камень рыб знаки зодиака
камни знак зодиака овна
знаки зодиака камни близнецы
львы знак зодиака камень

Leave a comment